
Michael James Wallace "Mike " Ashley (born 1963, Burnham,  Buckinghamshire) is an English millionaire retail entrepreneur  in the sporting goods market. He is also the owner of Newcastle  United after paying around £135 million to buy the club.
Ranked 60th in the 2009 version of the Sunday Times Rich List with  estimated wealth of £700 million, Ashley was seen as an intensely  private person, who never attended industry functions or gave interviews. Philip Beresford,  who compiles the annual Sunday Times list, said neither he  nor his staff have ever managed to contact Ashley, and describes him as "easily  Britain's answer to the late Howard Hughes."
However, since Sports  Direct International Plc went public, and his purchase of Newcastle United  where he took to sitting in the stands with fans, Ashley has taken on a more  public and accessible persona. However since the departure of Kevin Keegan as manager and  the club's relegation, Ashley has only made low key appearances when attending  Newcastle matches.
Ashley grew up in Burnham, Buckinghamshire, where his parents still live in a modest bungalow. He was educated at Burnham Grammar School. He has 3 children Matilda, Anna and Oliver. He was divorced in 2003 from his then wife Linda, a Swedish-born economics graduate, for a reported settlement of £50 million. He is a former county squash coach.
After leaving school at 16, in the 1980s Ashley opened his first Sport and Ski shop in Maidenhead followed by others in and around London. The chain expanded quickly funded by private money, and by the late 1990s had rebranded the chain Sports Soccer and opened over 100 stores across the United Kingdom. As a sole trader and not having to file accounts at Companies House, little was known about him. The business became a limited liability company in 1999.
Nottinghamshire  based group Sports Direct  International Plc, with headquarters in Shirebrook, Mansfield has over 400 UK stores including the chains  Sports  World, Lillywhites  (acquired in 2002) and Gilesports. The group employs more than 20,000 people in  the UK and at stores in Ireland, Belgium and Slovenia. In 2006 it overtook JJB Sports as the UK's largest sports wear  retailer. In mid-2006 it was  also revealed that Ashley had held talks with John Hargreaves, founder of Matalan on both taking a 25% stake in the retail  business and installing mezzanine floors in larger Matalan stores, on which  Sports World outlets could be operated.
Ashley has made his money by buying brands. The first major brand he bought  was Donnay. In February 2003 Ashley  bought the Dunlop  Slazenger brand for £40 million, followed up by acquiring outdoor gear  manufacturer Karrimor in March  2003, Kangol for £10 million, boxing brand Lonsdale, most of these brands were bought  from distressed sellers. After considering a takeover, Ashley took a £9 million stake and signed a long-term deal with Umbro.
Ashley has a 29.4% stake in Blacks Leisure Group, the owner of Millets and Mambo, and is thought to  hold stakes in JJB Sports and  19% of JD Sports. "He likes to park  his tanks on peoples' lawns", said one banker.
In late November 2006, a number of business newspapers reported that Ashley  was looking at an IPO of Sports World International. He  hired Merrill Lynch, who initially  valued the group at up to £2.5bn ahead of the flotation on the London Stock  Exchange.
On 31 January 2010, the BBC North East and  Cumbria produced a 30min documentary detailing Mike Ashley's business successes  and lows. Journalist Chris Jackson travelled to Thailand to visit the factory's  in which Ashley's material for his brand of Lonsdale is made. Neither Ashley or his  representatives showed interest in taking part in the film, declaring that the  film was producing a majority of inaccuracies. They did however state that they  would be reviewing the film closely. No further comment has been made.




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