Kumiko Koda

Kumiko Koda (神田 來未子 Kōda Kumiko?) (born November 13, 1982), better known by her stage name Kumi Koda (倖田 來未 Kōda Kumi?), is a Japanese singer and songwriter from Kyoto, known for her urban and R&B songs. Having debuted in 2000 with the single "Take Back", Koda gained fame for her seventh single, "real Emotion/1000 no Kotoba", the songs of which were used as themes for the video game Final Fantasy X-2. Her popularity grew with the release of her fourth studio album Secret (2005), her sixteenth single "Butterfly" (2005), and her first greatest hits album Best: First Things (2005), reaching the number-three, number-two and number-one spot respectively.

Though her early releases presented a conservative, quiet image, since as early as 2003 Koda has adopted a sexier and more provocative style.[6] Because of this image, she has become a fashion leader among young women, setting trends such as the ero-kakkoii style. She has also won many fashion awards such as, the "Best Jeanist Award" and the title of "Nail Queen" three times since 2006. Since the rise in her popularity, Koda has lent her face and songs to many advertisements. In 2006 and 2007, Oricon awarded with Koda the title of best-selling artist.[fn 1]

Life and music career

Early life and music interest

Koda was born into a family of musicians. Her grandfather was a Shakuhachi master and her mother was a Koto teacher; she is the older sister of Misono, current solo artist and former lead singer of Day After Tomorrow. Inspired by her mother, who performed in karaoke bars, Koda, from a young age, had aspirations of becoming a singer. Her school years were unhappy; she described her junior and high school years as "obscure times", as she was bullied due to her "fatness", "shortness", "ugliness", and other factors related to her appearance. During her second year of high school Koda auditioned in Avex’s "Dream Audition", where she came in second out of 120,000 participants. She was then signed onto the Avex sub-label Rhythm Zone. Koda's first semi-biographical book, Koda-shiki ("Koda-style") was officially described as "a story about a girl who was filled with inferiority complex pursuing her way".

Image

Awards

Koda won her first award at the 47th Japan Record Awards for Butterfly on January 1, 2006, and was awarded "Triple Crown" at the Japan Gold Disc Awards on March 10, 2006, for pocketing three awards: "Pop Artist of the Year", "Pop Album of the Year", and "Music Video of the Year". She continued to win more awards for this song; on May 27, 2006, the MTV VMAJ's awarded Koda with "Best Female Video" and "Best Video of the Year" for "Butterfly", and "buzzASIA from Japan" for "Trust You", a track from her album Secret. Later in 2006, her song "Yume no Uta" from her 33rd single, "Yume no Uta / Futari de...", garnered Koda more awards. She was a Grand Prix winner at the 39th Japan Usen Grand Prize.

On May 26, 2007, Koda won three awards from MTV Video Music Awards Japan for the second year in a row. "Yume No Uta" was nominated in three categories and won "Best Female Video and "Best Video of the Year". Koda herself won a special award known as "Best Stylish Artist Award". At the 2007 Best Hit Kayōsai Koda's "Ai no Uta" earned her the Grand Prix in the pop category, also winning one of the golden awards for the 49th Nihon Record Taishō.[

Koda, while having success on Oricon charts with physical CD sales, maintains success on online music sales as well. It is reported that twenty-two of her music videos chart the top 100 most downloaded videos, with four of her videos dominating the top five, and having "Koi no Tsubomi" top the Overall Downloads Chart, which thirteen of her other songs chart.

Fashion

Koda has been known for her "sexy" image. In 2003, she started a cleavage-baring trend when she appeared in advertisements wearing a metallic bra. Her 2004 work with the anime movie Cutie Honey continued this image,and in 2005, she began the "ero-kakkoi" or "ero-kawaii" trend in Japan and was partially responsible for making the wearing of lingerie in public more acceptable in Japan. Koda's image has inspired other artists: Korean singer Ayumi Lee and American Japanese expatriate model-singer Leah Dizon, both known for their use of sexuality in the image, are inspired in part by Koda. Singaporean newspaper The New Paper suggested that her sexy image was responsible for her sales—she outsold "reigning J-pop queen" Ayumi Hamasaki in 2006 and 2007. In 2006, Koda began winning awards for being a new trendsetter in Japan, including the "Best Jeanist Award" on September 4, 2006, and the title of "Nail Queen" for her nail art on November 21, 2006, by Japan Nail Expo.

In 2006, when the popularity of Japanese singers was declining in Singapore due to the rising popularity of the Korean wave, Koda's sexy image garnered her popularity in the region and renewed interest in J-pop. James Kang, marketing director for Warner Music in Asia, noted that Koda's sexy image is popular not only with men but also with women, even "Japanese aunties", because she uses her image to "make a feminist statement [...] She's constantly telling women to believe in themselves and do what they want to do". In 2007, it was proposed that the term "ero-kakkoii" be added to the Japanese Encyclopedia of Contemporary Words.

Personal life

In August 2007, it was rumored that Koda was dating SMAP leader Masahiro Nakai. The media questioned the artists' agencies on the matter, neither agency had confirmed or denied the rumors.In September, during a variety show that Nakai was a semi-regular on, socialite Dewi Sukarno was discussing her ideal boyfriend mentioned that Nakai and Koda were dating. It was also rumored that the two would get married before Koda's 25th birthday. In the December issue of Josei Seven, it was "confirmed" that the two were dating.

The couple has been dubbed as the "national couple", a nickname last used in the early 1960s when actor Akira Kobayashi married enka singer Hibari Misora. However, some have denied that the relationship is real, claiming that Johnny Kitagawa orchestrated the relationship in order to move SMAP to the Avex label; websites have claimed that Koda is just a cover up for Nakai's real girlfriend.